Executive Summary - Dog People Evolution (DPE) is a new and innovative entity within the dog industry, dedicated to fostering a community rooted in emotional awareness, respect, and inclusivity. Our vision is to support individuals and their canine companions through learning processes and positive change, free of judgment and malice. In 2025, we aim to host a hybrid conference, offering both in-person and virtual attendance options, to bring together dog enthusiasts, professionals, and advocates from around the globe. This conference will serve as a platform for education, networking, and community building, reinforcing our position as a safe and welcoming space for all. Vision and Mission - Our vision is to see dog people evolving in their commitment to support others, driven by curiosity, willingness, and humility. We aim to create a community that values emotional awareness and principled practices, offering a sense of belonging rather than imposing conformity. Our mission is to provide an inclusive environment where people from diverse backgrounds can come together to learn, share, and grow with their dogs. Conference Goals - Educational Advancement: Offer workshops, seminars, and keynote speeches by leading experts in the dog industry, focusing on how we can better support "dog people", through sharing their own dirtect experience of significant personal and professional change. Community Building: Facilitate networking opportunities and interactive sessions to foster connections among attendees, both in-person and virtually. Inclusivity and Accessibility: Ensure the conference is accessible to a diverse audience by offering low cost attendance options, providing easily accessible materials, and accommodating various needs. Market Analysis - The dog industry has seen significant growth in recent years, with increasing interest in dog training, behavior, and welfare. There is a rising demand for educational resources and supportive communities that prioritize kindness and respect. DPE’s unique positioning as a bastion of emotional awareness and inclusive practices sets us apart from traditional dog industry players. Our target market includes dog owners, trainers, behaviorists, and enthusiasts who seek a friendlier and more supportive climate in which they evolve towards a healthier, happier life for their dogs and themselves.

Sponsor:Dog People Evolution c/o THE ZEN DOG LLC
Speaker(s):Marianne Asikainen, Matt Beisner, Eva Bertilsson, Kim Brophey, Ryan Cartlidge, Suzanne Clothier, Nam

Contact: Daniela Garza
 Email: daniela@dogpeopleevolution.com
 Web: https://www.dogpeopleevolution.com/