A blog can be a great way to share your expertise in dog training and improve search engine optimization for your website. Whether you simply want to improve your Google rankings or ultimately want to write books or feature articles for magazines, a blog gives you the opportunity to share your writing with the world. This session will cover the basics of blogging, including reasons to include a blog on your business website, where to get topic ideas, and what a blog post should look like. Unfortunately, blog posts typically don’t arrive easily or neatly, and so rewriting is an essential part of the writing process. We’ll look at how to edit your writing, how to find photographs to accompany posts, and how to understand copyrights (and avoid problems). Sharing your content is important, and repurposing blog content into social media posts or other content can save you time and increase your reach. These methods can also help you to build a community around your blog. Learning Objectives Understand how a blog can help your business, and how to get started with writing one. Apply a system for thinking of, writing, and editing blog posts. Understand copyright issues related to blogging and how to find appropriate images for your blog. Develop a strategy for social sharing and building community with your blog.

Sponsor:Pet Professional Guild
Speaker(s):Dr. Zazie Todd

Contact: Sharon Nettles
 Email: events@petprofessionalguild.com
 Phone: 731-300-6520
 Web: https://petprofessionalguild.com/event-4656156