“Our job is to teach people to train their dogs.” It sounds so logical. After all, it’s the clients who live with the dogs, and they need to know what to do when the trainer leaves. But the logic of this notion ignores critical realities: Most dog owners don’t want to become amateur trainers—they want to hire someone to fix a problem for them. And most dog owners don’t have the mechanical skills, the time, or the drive to follow through with the process of learning and applying dog training exercises to achieve their goals. (Is it really reasonable to expect we can teach clients to train their dogs and solve behavior problems in a handful of one-hour sessions?) Given these limitations, the logic of teaching owners to train their own dogs crumbles. The coaching approach lies at the heart of the many frustrations and limitations trainers face—unfinished cases, poor compliance and income, and twinges of doubt that all contribute to feelings of burnout and lack of efficacy. In this web seminar Veronica Boutelle of dog*tec explores the limitations of coaching and presents win-win-win R+ alternatives for trainers, dog owners, and the dogs themselves. Learning Objectives Understanding why the coaching model falls short of trainer and client goals Understand how to implement alternative ways of offering R+ training services with regards to packaging, pricing, and policies Understand how to work with clients via alternate service models to more quickly impact the bond between owner and dog

Sponsor:Pet Professional Guild
Speaker(s):Veronica Boutelle

Contact: Sharon Nettles
 Email: membershipcoordinator@petprofessionalguild.com
 Phone: 731-432-3688
 Web: http://www.petprofessionalguild.com/event-2293046