Deciding to attend a trade show or a pet event is a large investment for any company. Preparation for the event is essential. It's better not to go to a trade show or pet event than to go unprepared. Every person in your booth is an ambassador to your company and you need to make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list. If you are attending a pet event and investing in a booth then you want to be sure you get a return on your investment. Make sure you and your staff have the right tools to succeed A successful trade show or pet event will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show and or attend pet events generate prospects for your business. Webinar Objectives Recognize effective ways of preparing for a trade show or pet event Know the essential points to setting up a booth so it is attractive and effective as a marketing and sales tool Know the Dos and Don'ts behaviors during the show Acknowledge visitors and welcome them to your booth Engage potential customers and work towards converting them from a prospect to a customer Wrap up the trade show and all your customer leads

Sponsor:Pet Professional Guild
Speaker(s):**Niki Tudge

Contact: Rebekah King
 Email: membership@petprofessionalguild.com
 Phone: 413-648-7246
 Web: http://petprofessionalguild.com/event-1876730