Marketing is an essential element for every business. In some cases a lack of effective marketing can be that one missing piece of the puzzle. When that piece is put in place the big picture is revealed. It is too easy to become confused or even intimidated about getting your product and service out into the market place But, If you can learn the right strategies with the right tools, you can break into the marketing world without fear or hesitation. This 90 minute webinar is an introduction to marketing for your pet business. Workshop Objectives Understand what is marketing and what is not marketing, Sales is not marketing Define YOUR market. Understand the common types of marketing Learn about the four P's Know the different types of marketing and the creative ways you can use them. Learn effective ways of communicating with your customer. Learn about the marketing fuel Understand how to set marketing goals and strategies that are workable Recognize some of the common marketing mistakes small businesses make and how to avoid them.

Sponsor:Pet Professional Guild
Speaker(s):Niki Tudge

Contact: Rebekah King
 Email: membership@petprofessionalguild.com
 Web: http://www.petprofessionalguild.com/event-1733780